The Origins: A “Cheesy” Crisis
In the late 1970s, the U.S. government (under President Jimmy Carter) significantly increased subsidies for dairy farmers to prevent a shortage. This worked too well. Farmers produced so much milk that the government had to buy the surplus to keep prices stable. Since milk spoils quickly, the government processed it into massive amounts of butter, powdered milk, and 5-pound blocks of orange processed cheese.
The Missouri Caves
By 1981, the government had stockpiled over 500 million pounds of cheese. It was stored in massive refrigerated underground limestone caves, mostly in Missouri. When the public learned that the government was sitting on mountains of aging cheese while people were hungry, it became a political scandal.
Reagan’s Giveaway
In December 1981, President Ronald Reagan signed a bill to release the surplus. The cheese was distributed to:
- Low-income families and welfare recipients.
- Senior citizen centers.
- Food banks and school lunch programs.
Why It’s Famous Today
- The Look: It is iconic for its “no-frills” packaging—a plain brown or white cardboard box with simple block lettering (e.g., “PASTEURIZED PROCESS AMERICAN CHEESE”).
- The Quality: Despite its humble status, many who grew up with it remember it as being “the best melting cheese ever.” It was similar to Velveeta but firmer and saltier.
- Cultural Symbol: It became a shorthand for poverty in the 80s and 90s, frequently referenced in hip-hop lyrics (e.g., Jay-Z, Kendrick Lamar) and stand-up comedy as a symbol of “making it” from humble beginnings.
While the massive “giveaways” of the 80s are over, the government still distributes “commodity” foods to those in need today, though the packaging is usually a bit more modern than these classic bricks.












